brand
strategy
brand strategy
​
-
build a winning brand strategy
-
identify white space
-
differentiate your brand
-
set up you brand architecture
-
brand tracking
customer understanding
customer understanding
​
-
understand your users & prospects
-
explore drivers of consideration and choice
-
explore the competitive space
-
empathize with user concerns
-
find opportunities to delight
product
strategy
product strategy
​
-
identify needs and opportunities
-
size the market
-
develop a targeting strategy
-
design and optimize products and service offers
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set your pricing strategy
-
select your product positioning
reputation management
reputation management
​
-
understand the role of trust and reputation in the category
-
measure impact of key issues
-
protect against reputation risk
-
define and track reputation metric
nurture growth
research & analytics toolbox
We leverage multiple modes of research, selecting approaches that best address the question, initiative or hypothesis. We are constantly optimizing our toolbox, leveraging a blend of proven traditional tools and cutting edge new technologies. All our research follows three core principles
quantitative surveys
quantitative
surveys
​
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online surveys
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telephone surveys
-
intercepts
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in-person or face-to-face surveys
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mail surveys
social
listening
social
listening
​
-
language audit
-
sentiment tracking
-
event analysis
-
social tracking
-
issue exploration
qualitative
research
qualitative
research
​
-
focus groups (online and in-person)
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ethnographies (online and in-person)
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jury groups
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in-depth interviews
-
dynamic online communities
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diary studies
advanced
analytics
advanced
analytics​
​
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predictive modeling
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behavioral analytics
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segmentation
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discrete choice modeling and conjoint analysis
-
dataset merging
dashboard
management
dashboard management​
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data visualization
-
dashboard creation
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digital analytics and intelligence
