brand
strategy
brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding
customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy
product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
messaging & communications Strategy
messaging & communications strategy
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define positioning and messages
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understand customer motivators and triggers
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set your brand's tone of voice
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find ways to be memorable
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identify messages and tactics that will succeed in market
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ad & communications tracking
reputation management
reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
nurture growth
research & analytics toolbox
We leverage multiple modes of research, selecting approaches that best address the question, initiative or hypothesis. We are constantly optimizing our toolbox, leveraging a blend of proven traditional tools and cutting edge new technologies. All our research follows three core principles
quantitative surveys
quantitative
surveys
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online surveys
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telephone surveys
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intercepts
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in-person or face-to-face surveys
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mail surveys
social
listening
social
listening
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language audit
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sentiment tracking
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event analysis
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social tracking
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issue exploration
qualitative
research
qualitative
research
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focus groups (online and in-person)
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ethnographies (online and in-person)
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jury groups
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in-depth interviews
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dynamic online communities
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diary studies
advanced
analytics
advanced
analytics
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predictive modeling
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behavioral analytics
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segmentation
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discrete choice modeling and conjoint analysis
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dataset merging
dashboard
management
dashboard management
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data visualization
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dashboard creation
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digital analytics and intelligence