brand
strategy
brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding
customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy
product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
reputation management
reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
Ryan Johnson
Strategic Partner, Brand Strategy
ryan@bascpartners.com
Kirk Wakefield
Strategic Partner, Sports
kirk@bascpartners.com
Roman Minarik
Strategic Partner, Design
roman@bascpartners.com
Susan Ochs
Strategic Partner, Financial Services
susan@bascpartners.com
Audrey Messer
Strategic Partner, Data Science
audrey@bascpartners.com
Susan Ochs is an entrepreneurial leader with deep experience across the financial sector, as both a practitioner and policymaker. She has a deep understanding of the ins and outs of the financial services systems as she has led initiatives from inside Wall Street and inside government.
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Susan is the facilitator. Bringing together different viewpoints and expertise from corporate, government and non profits to find best path forward. She has expertise delivering insights, advising on corporate strategy, culture, branding and communications, and building initiatives to effect positive social change. She is a patient but active listener who is thoughtful with her approach and assessments. She always considers both sides of an argument and appreciates challenging ideas, which she crafts into a solution that can be accepted by all.
Susan is a seasoned public speaker, corporate trainer and TV commentator. She moves across a continuum from friend to consultant to tv industry expert effortlessly while sharing the interesting nuggets and collecting insights to use in the future. She has a balanced view of the world, often splitting time between the US and Europe with friends and family.
Kathy works with companies to improve their corporate brand and communications, from brand strategy to communications execution to measurement. Kathy led brand strategy, research, advertising, and procurement for Comcast’s corporate brand. Kathy led BP's U.S. corporate reputation team which was responsible for introducing and building the BP brand, U.S. fuels and convenience store brands. She led the brand, advertising and social media response to the 2010 Gulf oil spill as well as the reputation recovery programs after the spill. She also created a multi-platform campaign for BP's marketing partnership with Team USA during the 2012 and 2014 Olympics.
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Kathy has roots in Texas and Chicago. She lives in the Philadelphia area and enjoys spending time with her men up in New England’s White Mountains where she loves a cool summer’s evening
Kirk is a sports marketing expert, with a focus on fans, affinity and the economics of sports. Kirk conducts fan research on partnerships, pricing, promotions, sportscape, service, and anything else that can help explain why fans do what they do. He is an acclaimed author and has published on how to value and build sports sponsorships and the value of passion. He has built an evaluation tool that can evaluate the productivity of any professional sponsorship, from the perspective of the brand or the sports property.
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Kirk is a coach, he is earnest and caring, focusing on how to help people be their best. At Baylor University, Dr. Kirk Wakefield is the Edwin W. Streetman Professor of Retail Marketing and the Executive Director & Co-Founder of the Center for Sports Strategy & Sales (S3).
Kirk is a regular contributor to Forbes and supporter of his kids, grand kids and every student that has graced his classroom. Kirk inspires passion while measuring it among fans!
Kathy works with companies to improve their corporate brand and communications, from brand strategy to communications execution to measurement. Kathy led brand strategy, research, advertising, and procurement for Comcast’s corporate brand. Kathy led BP's U.S. corporate reputation team which was responsible for introducing and building the BP brand, U.S. fuels and convenience store brands. She led the brand, advertising and social media response to the 2010 Gulf oil spill as well as the reputation recovery programs after the spill. She has also led the development and execution of the multi-platform communications campaigns for BP's marketing partnership with Team USA during the 2012 and 2014 Olympics and Comcast’s during the 2016 and 2018 Olympic Games.
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Kathy is a fixer. She starts by making sure a brand is prepared as she hones their purpose and target which is supported by an efficient brand and communications plan. Kathy is level headed, focused, and graceful when helping a brand in crisis. She quickly prioritizes and takes action to help a brand get back on track.
Kathy has roots in South Africa, Texas and Chicago and enjoys visiting vineyards all over the world. Kathy lives in the Philadelphia area and enjoys spending time at camp with her husband and two boys on Silver Lake in New England’s White Mountains.
Kathy Leech
Strategic Partner, Communications
Nisha a doer par excellence with a deep sense of accountability and respect. She listens, considers and speaks her mind, all with a perfect tempo. Clients have confidence that Nisha will not only meet the deadline but exceed expectations. She has the experience and dedication to welcome on any team.
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Nisha is a seasoned marketing strategist offering insight-led brand, product and advertising strategy to storied brands on the Fortune 500. With both client-side and agency experience, Nisha focuses on nimble strategy that is empathetic to client-side needs. Prior to founding Basc Partners, Nisha was Head of Global Brand Research at MetLife where she was part of the select team leading MetLife’s global brand transformation. Nisha also held progressive roles leading marketing strategy teams within the WPP network
Nisha is an avid outdoor adventurer and has hiked on every continent on this planet, except Antarctica! She is willing to take calculated risks to enjoy the views at the summit. She is loyal and careful, the type of person you would be happy to share a rope with during the dangerous attempt across the icefields. Nisha lives in New York City with her husband, daughter and pet goldfish, Caribou VII.
Nisha Yadav
Founding Partner
Kathy Leech
Strategic Partner, Communications
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Joe Amartey is a client-side insights team expert who treats every client challenge like his own, positioning himself as a client insider and extension of the team for every project. With over 25 years of client-side experience, Joe has been a leading force inside some of the world’s most iconic brands, including Disney, Levi’s and Ikea. He sees brands as global icons and understands how to effectively manage their growth and development on each continent and specifically in each market.
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Joe is a globalist, a relator and an arranger. He is the partner you always want on your side; he personalizes every challenge, considering the issues, designing the approach and building an optimized plan to find the best insights to a smart timeline & budget. He is committed, fastidious and creative. He designs the best questions and follows the key insights, acknowledging the differences across constituencies or markets to make recommendations that will drive the business.
Joe likes to work hard and play hard. He enjoys spending time with his wife, sister & three children, training in martial arts, and exploring the world - soaking in local cultures which drive his vision for work and home.
Ryan is a brand and communications strategist with experience in multiple categories including Fortune 500 clients across media, retail, design, hospitality & travel, finance, and sports. Throughout his career, Ryan has led teams through complex analysis and deliverable composition focused on brand strategy, customer loyalty, and brand positioning. Ryan has led thought leadership studies on topics such as the Future of Customer Service and its changing relationship with technology, as well as the annual Best Countries study published with U.S. News and the Wharton School of Business
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Ryan is an artist, with a background in classical music, a formal education in theater, and a consistent side-hustle as a freelance photographer. Ryan cares deeply about the appearance of analyses and deliverables, and how they are visualized and presented to internal stakeholders and consumers. He believes that brand and message fall upon blind eyes and deaf ears if not presented simply and beautifully.
Ryan has a deep love for travel and exploration, and his combined business acumen and photographer’s eye are a natural fit for work with brands of all variety. He enjoys commanding a crowd and has guest lectured at Fordham and Columbia Business Schools. He is officially bi-costal, spending substantial time in NYC and Los Angeles with frequent diversions to the Midwest and Europe.
Audrey Messer
Strategic Partner, Data Science
audrey@bascpartners.com
Audrey..
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Kathy is a fixer. She starts by making sure a brand is prepared as she hones their purpose and target which is supported by an efficient brand and communications plan. Kathy is level headed, focused, and graceful. when helping a brand in crisis. She quickly prioritizes and takes action to help a brand get back on track.
Kathy has roots in Texas and Chicago. She lives in the Philadelphia area and enjoys spending time with her men up in New England’s White Mountains where she loves a cool summer’s evening
Kirk is a sports marketing expert, with a focus on fans, affinity and the economics of sports. Kirk conducts fan research on partnerships, pricing, promotions, sportscape, service, and anything else that can help explain why fans do what they do. He is an acclaimed author and has published on how to value and build sports sponsorships and the value of passion. He has built an evaluation tool that can evaluate the productivity of any professional sponsorship, from the perspective of the brand or the sports property.
​
Kirk is a coach, he is earnest and caring, focusing on how to help people be their best. At Baylor University, Dr. Kirk Wakefield is the Edwin W. Streetman Professor of Retail Marketing and the Executive Director & Co-Founder of the Center for Sports Strategy & Sales (S3).
Kirk is a regular contributor to Forbes and supporter of his kids, grand kids and every student that has graced his classroom. Kirk inspires passion while measuring it among fans!
Audrey Messer
Strategic Partner, Data Science
audrey@bascpartners.com