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Nurture Growth

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basc partners helps businesses unlock key insights, blend in company, category and cultural dynamics  to build strategies that nurture growth.

We are an insights-led marketing consultancy offering a comprehensive range of research and creative services. We believe that creative should be born from strategy derived from insights.

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Turn Ambiguity into Clarity
Through a smart research plan
that gets to the right insight
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Turn  Clarity into Creativity
Through an insight-led brief
that unlocks great ideas
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Turn Creativity into Action
Through great ideas 
that can get the message out

Our Approach

We will help you find the magical insight that will become the seed of the strategy to nurture growth. We bring our expertise into your team to help solve the most critical marketing questions.

Brand Strategy
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Brand Strategy

  • Build a winning brand strategy

  • Identify white space

  • Differentiate your brand

  • Brand architecture

  • Brand elasticity

  • Brand tracking

Product Strategy
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Product Strategy

  • Identify needs and opportunities

  • Size the market

  • Develop a targeting strategy

  • Design and optimize products and service offers

  • Set your pricing strategy

  • Select your product positioning

  • Brand elsasticity

Customer Understanding
Image by Ryoji Iwata

Customer Understanding

  • Understand your users & prospects

  • Explore drivers of consideration and choice

  • Explore the competitive space

  • Empathize with user concerns 

  • Find opportunities to delight

Communications Strategy
Image by Austin Chan

Communications Strategy

  • Define positioning and messages

  • Understand customer motivators and triggers 

  • Set your brand's tone of voice 

  • Find ways to be memorable

  • Identify & test messages in market

  • Ad & communications tracking

Reputation Management
Image by Renee Fisher

Reputation Management

  • Understand the role of trust and reputation in the category

  • Measure impact of key issues

  • Protect against reputation risk

  • Define and track reputation metric

Thought Leadership
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Thought Leadership

  • Industry thought leadership pieces in concert or white-labeled

  • Social media positioning

  • Webinars

  • Academic work


We Bring Strategy to Life

We help bring insights to life by finding the best creative to achieve the strategic goals outlined from the insights.  We design brand elements, marketing materials and strategic communications plans. We partner with some of the most talented creative professionals to and take pride in staying true to the strategy.






We offer a full creative suite of services and find the most efficient routes to build  activations and creative based on the strategy defined by the insights and research findings. 


Our Toolkit

We design, develop and execute the most appropriate research solutions, bringing together classic market research methods with the latest in research innovation, allowing us to deliver efficient and cost effective solutions. We leverage multiple modes of research, selecting approaches that best address the question, initiative or hypothesis. 



  • online surveys

  • telephone surveys

  • intercepts

  • in-person or face-to-face surveys

  • mail surveys



  • language audit

  • sentiment tracking

  • event analysis

  • social tracking

  • issue exploration


  • focus groups 

  • ethnographies 

  • jury groups

  • in-depth interviews

  • dynamic online communities

  • diary studies



  • predictive modeling

  • behavioral analytics

  • segmentation

  • discrete choice modeling and conjoint analysis

  • dataset merging



  • data visualization

  • dashboard creation

  • digital analytics and intelligence

minority owned, operated and inspired

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