Nurture Growth

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basc partners helps businesses unlock key insights, blend in company, category and cultural dynamics  to build strategies that nurture growth.

We are an insights-led marketing consultancy, with offices in the US and UK, offering a comprehensive range of research and creative services. We believe that creative should be grown from strategy and strategy should be seeded by insights.

Thoughts to Questions
Deep business understanding that identifies ideas with potential.
Questions to Clarity
Nimble research that digs in with analytics to uncover insights.
Clarity to Strategy
Smart and informed choices that have enduring value.
Strategy to Creativity
Insight led creative briefs and strategic stewarding of activation.
 

Our Approach

We will help you find the magical insight that will become the seed of the strategy to nurture growth. We bring our expertise into your team to help solve the most critical marketing questions.

Brand Strategy

Brand Strategy

  • Build a winning brand strategy

  • Identify white space

  • Differentiate your brand

  • Brand architecture

  • Brand elasticity

  • Brand tracking

Product Strategy

Product Strategy

  • Identify needs and opportunities

  • Size the market

  • Develop a targeting strategy

  • Design and optimize products and service offers

  • Set your pricing strategy

  • Select your product positioning

  • Brand elasticity

Customer Understanding

Customer Understanding

  • Understand your users & prospects

  • Explore drivers of consideration and choice

  • Explore the competitive space

  • Empathize with user concerns 

  • Find opportunities to delight

Communications Strategy

Communications Strategy

  • Define positioning and messages

  • Understand customer motivators and triggers 

  • Set your brand's tone of voice 

  • Find ways to be memorable

  • Identify & test messages in market

  • Ad & communications tracking

Reputation Management

Reputation Management

  • Understand the role of trust and reputation in the category

  • Measure impact of key issues

  • Protect against reputation risk

  • Define and track reputation metric

Thought Leadership

Thought Leadership

  • Industry thought leadership pieces in concert or white-labeled

  • Social media positioning

  • Webinars

  • Academic work

 

We Bring Strategy to Life

We help bring insights to life by finding the best creative to achieve the strategic goals outlined from the insights.  We design brand elements, marketing materials and strategic communications plans. We partner with some of the most talented creative professionals to and take pride in staying true to the strategy.

STORYTELLING

BRANDING

COMMUNICATIONS

EVENTS

DESIGN

We offer a full creative suite of services and find the most efficient routes to build  activations and creative based on the strategy defined by the insights and research findings. 

 

Our Toolkit

We design, develop and execute the most appropriate research solutions, bringing together classic market research methods with the latest in research innovation, allowing us to deliver efficient and cost effective solutions. We leverage multiple modes of research, selecting approaches that best address the question, initiative or hypothesis. 

quantitative

surveys

  • online surveys

  • telephone surveys

  • intercepts

  • in-person or face-to-face surveys

  • mail surveys

social

listening

  • language audit

  • sentiment tracking

  • event analysis

  • social tracking

  • issue exploration

Qualitative
Research

  • focus groups 

  • ethnographies 

  • jury groups

  • in-depth interviews

  • dynamic online communities

  • diary studies

advanced

analytics

  • predictive modeling

  • behavioral analytics

  • segmentation

  • discrete choice modeling and conjoint analysis

  • dataset merging

dashboard

management

  • data visualization

  • dashboard creation

  • digital analytics and intelligence