brand
strategy
basc partners brand strategy agnieszka-k

brand strategy

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  • build a winning brand strategy

  • identify white space

  • differentiate your brand

  • set up you brand architecture

  • brand tracking

customer understanding
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customer understanding

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  • understand your users & prospects

  • explore drivers of consideration and choice

  • explore the competitive space

  • empathize with user concerns 

  • find opportunities to delight

product
strategy
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product strategy

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  • identify needs and opportunities

  • size the market

  • develop a targeting strategy

  • design and optimize products and service offers

  • set your pricing strategy

  • select your product positioning

messaging & communications Strategy
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messaging & communications strategy​

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  • define positioning and messages

  • understand customer motivators and triggers 

  • set your brand's tone of voice 

  • find ways to be memorable

  • identify messages and tactics that will succeed in market

  • ad & communications tracking

reputation management
basc partners reputation management

reputation management

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  • understand the role of trust and reputation in the category

  • measure impact of key issues

  • protect against reputation risk

  • define and track reputation metric

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