brand
strategy

brand strategy

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• build a winning brand strategy

• identify white space

• differentiate your brand

• set up you brand architecture

• brand tracking

customer understanding

customer understanding

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• understand your users & prospects

• explore drivers of consideration and choice

• explore the competitive space

• empathize with user concerns 

• find opportunities to delight

product
strategy

product strategy

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• identify needs and opportunities

• size the market

• develop a targeting strategy

• design and optimize products and service offers

• set your pricing strategy

• select your product positioning

messaging & communications Strategy

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messaging & communications strategy​

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• define positioning and messages

• understand customer motivators and triggers 

• set your brand's tone of voice 

• find ways to be memorable

• identify messages and tactics that will succeed in market

• ad & communications tracking

reputation management

reputation management

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• understand the role of trust and reputation in the category

• measure impact of key issues

• protect against reputation risk

• define and track reputation metric