brand
strategy
brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding
customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy
product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
reputation management
reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
Anne is a c-suite strategist, finding the key insights to activate and nurture growth in companies and brands. She incorporates deep research insights with her keen understanding of the business to help clients achieve their most important objectives. She is a steadfast and multifaceted advisor who leverages her prior experience in investment banking, corporate and agency roles to build strategic marketing plans and steward the development of creative executions and activations to help build brands.
Anne is a connector extraordinaire, always thinking about how people, brands and ideas fit together and what could be a catalyst for change. She is curious, thoughtful and fiercely committed to her clients and friends. She enjoys staying abreast of the innovations put forward by academics and devise ways to bring their ideas to the business world.
Anne enjoys getting to know clients, who often become friends, as they work to solve to problems together. Anne enjoys marketing conferences, rallying alums for reunion and is the mother of three children under 10. She loves seeing new places with her family and absorbing the different reactions across the generations.