brand
strategy

brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding

customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy

product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
messaging & communications Strategy

messaging & communications strategy
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define positioning and messages
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understand customer motivators and triggers
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set your brand's tone of voice
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find ways to be memorable
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identify messages and tactics that will succeed in market
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ad & communications tracking
reputation management

reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
Audrey Messer has a unique ability to combine strong analytics skills with strategic business acumen and 10+ years of experience in marketing strategy to deliver unexpected insights that create value for the business and the customer. Until recently, Audrey headed up global marketing analytics for MetLife; and today, Audrey focusses on delivering solutions such as customer lifetime value, segmentation modelling and customer journey analytics solutions in the B2B and B2C context.
Audrey is an alchemist with fortitude. She will patiently work with you to unravel messy data and make sense of it all. She will then find you the gold in your data and arm you with the confidence to explain it by coaching you on the insight in plain and simple terms.
When she’s not digging into data or writing code, you will find Audrey at the ballet. A trained ballerina with a deep passion for the art, she will help you understand the story in dance just as simply and clearly as the data in your mainframe.
Strategic Partner, Data Science
Audrey Messer
