Joe Amartey is a client-side insights team expert who treats every client challenge like his own, positioning himself as a client insider and extension of the team for every project. With over 25 years of client-side experience, Joe has been a leading force inside some of the world’s most iconic brands, including Disney, Levi’s and Ikea. He sees brands as global icons and understands how to effectively manage their growth and development on each continent and specifically in each market.
Joe is a globalist, a relator and an arranger. He is the partner you always want on your side; he personalizes every challenge, considering the issues, designing the approach and building an optimized plan to find the best insights to a smart timeline & budget. He is committed, fastidious and creative. He designs the best questions and follows the key insights, acknowledging the differences across constituencies or markets to make recommendations that will drive the business.
Joe likes to work hard and play hard. He enjoys spending time with his wife, sister & three children, training in martial arts, and exploring the world - soaking in local cultures which drive his vision for work and home.