Kathy works with companies to improve their corporate brand and communications, from brand strategy to communications execution to measurement. Kathy led brand strategy, research, advertising, and procurement for Comcast’s corporate brand. Kathy led BP's U.S. corporate reputation team which was responsible for introducing and building the BP brand, U.S. fuels and convenience store brands. She led the brand, advertising and social media response to the 2010 Gulf oil spill as well as the reputation recovery programs after the spill. She has also led the development and execution of the multi-platform communications campaigns for BP's marketing partnership with Team USA during the 2012 and 2014 Olympics and Comcast’s during the 2016 and 2018 Olympic Games.

Kathy is a fixer. She starts by making sure a brand is prepared as she hones their purpose and target which is supported by an efficient brand and communications plan. Kathy is level headed, focused, and graceful when helping a brand in crisis. She quickly prioritizes and takes action to help a brand get back on track.

Kathy has roots in South Africa, Texas and Chicago and enjoys visiting vineyards all over the world. Kathy lives in the Philadelphia area and enjoys spending time at camp with her husband and two boys on Silver Lake in New England’s White Mountains.

Strategic Partner, Communications

Kathy Leech

New York · Lancaster · London · Los Angeles · Philadelphia · Waco

Basc Partners, LLC
info@bascpartners.com
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