Kerry is a top-notch brand strategist. She uses data, facts, figures and a deep human understanding to develop strategies for brands to drive business outcomes and brand loyalty. Kerry's started her career as an agency account gal managing clients including Kellogg’s, Unilever, Johnson & Johnson and British Airways. She then joined the start-up world and became savvy in all things related to digital and social media.

Kerry is the navigator.  She understands there is a line from point A to B, but many ways to get there using the digital assets available today. Kerry was CEO of Ripple Street Inc., a leading influencer marketing platform.

Kerry has successfully built brands and grown revenue while still finding time to pursue her passions – writing, running and giving back -- currently serving on the Board of Make-A-Wish Hudson Valley. A public speaking enthusiast and avid writer, Kerry speaks frequently at industry events and in her spare time, enjoys writing about industry trends, family, travel, and the persistent pursuit of work-life balance. Her Twitter profile sums it up best: "Marketer by day, writer by night, mom to 5, including identical triplets, takes 24/7 Always caffeinated, never bored. Avid runner; you’d run too!”.

Strategic Partner, Digital Strategy

Kerry Lyons

New York · Lancaster · London · Los Angeles · Philadelphia · Waco

Basc Partners, LLC
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