brand
strategy

brand strategy
-
build a winning brand strategy
-
identify white space
-
differentiate your brand
-
set up you brand architecture
-
brand tracking
customer understanding

customer understanding
-
understand your users & prospects
-
explore drivers of consideration and choice
-
explore the competitive space
-
empathize with user concerns
-
find opportunities to delight
product
strategy

product strategy
-
identify needs and opportunities
-
size the market
-
develop a targeting strategy
-
design and optimize products and service offers
-
set your pricing strategy
-
select your product positioning
messaging & communications Strategy

messaging & communications strategy
-
define positioning and messages
-
understand customer motivators and triggers
-
set your brand's tone of voice
-
find ways to be memorable
-
identify messages and tactics that will succeed in market
-
ad & communications tracking
reputation management

reputation management
-
understand the role of trust and reputation in the category
-
measure impact of key issues
-
protect against reputation risk
-
define and track reputation metric
Kerry is a top-notch brand strategist. She uses data, facts, figures and a deep human understanding to develop strategies for brands to drive business outcomes and brand loyalty. Kerry's started her career as an agency account gal managing clients including Kellogg’s, Unilever, Johnson & Johnson and British Airways. She then joined the start-up world and became savvy in all things related to digital and social media.
Kerry is the navigator. She understands there is a line from point A to B, but many ways to get there using the digital assets available today. Kerry was CEO of Ripple Street Inc., a leading influencer marketing platform.
Kerry has successfully built brands and grown revenue while still finding time to pursue her passions – writing, running and giving back -- currently serving on the Board of Make-A-Wish Hudson Valley. A public speaking enthusiast and avid writer, Kerry speaks frequently at industry events and in her spare time, enjoys writing about industry trends, family, travel, and the persistent pursuit of work-life balance. Her Twitter profile sums it up best: "Marketer by day, writer by night, mom to 5, including identical triplets, takes 24/7 Always caffeinated, never bored. Avid runner; you’d run too!”.
Strategic Partner, Digital Strategy
Kerry Lyons
