brand
strategy
brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding
customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy
product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
reputation management
reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
Lisa Walters is a retail expert, highly sought after on Wall Street for her qualitative performance analysis of companies within the retail and consumer industries. She has extensive retail and consumer knowledge and experience garnered from visiting and analyzing over 75,000 stores in various locations in North America and Europe. Her insight and analysis on consumer behavior, retailer and brand growth strategies, store and digital innovation opportunities delve into the long-term relevancy of the retail and apparel sector.
Lisa is a fortuneteller, seeing and anticipating trends others may miss. She is very observant and thoughtful about the implications for today, next week, next season and next year. She has the intuition to help businesses understand the jump from micro to macro effects, is consumer centric in her approach on how retailers and brands should evolve and offers ideas on ways to change the future.
In addition to serving as a Strategic Advisor at basc partners, Lisa is a successful entrepreneur with significant experience in the financial services and retail and apparel sectors. She is the founder and CEO of Retail Eye, a highly respected independent equity research firm, as well as founder of a bridal shop, dog bakery and men’s DTC apparel brand. She is the CEO of her household of 3 + dog Tucker and lives in Albany, NY.