brand
strategy

brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding

customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy

product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
reputation management

reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
Ryan is a highly accomplished consultant, business partner, and strategist with extensive experience in account & relationship management, management consulting, and brand strategy. He is energetic, articulate, process-driven, and has 10+ years of proven client results, business development, and leadership.
His approach combines strategic thinking with data-driven insights to make recommendations that help his clients achieve their business goals. He applies a consultative approach to identifying and prioritizing clients’ business needs, then distilling the most complex of scenarios into digestible, actionable strategies. Ryan is a hands-on partner who is focused on anticipating his clients' needs proactively so that they can better understand their customers and build long-term competitive advantage.
Ryan's experience includes work with clients in numerous categories, including Fortune 100 brands in finance, fintech, media & entertainment, hospitality & travel, and technology. He has led teams through complex analysis and deliverable composition focused on brand strategy, customer loyalty, and brand positioning, and has led thought leadership studies on topics such as the Future of Customer Service and its changing relationship with technology, as well as the annual Best Countries study co-published by U.S. News and the Wharton School of Business.
In his spare time, Ryan can be found shooting freelance photography assignments for global fashion brands such as BOSS, Hugo Jeans, Stuart Weitzman, and American Eagle.
Strategic Partner, Brand & Insights
Ryan Johnson
