Ryan is a brand and communications strategist with experience in multiple categories including Fortune 500 clients across media, retail, design, hospitality & travel, finance, and sports. Throughout his career, Ryan has led teams through complex analysis and deliverable composition focused on brand strategy, customer loyalty, and brand positioning. Ryan has led thought leadership studies on topics such as the Future of Customer Service and its changing relationship with technology, as well as the annual Best Countries study published with U.S. News and the Wharton School of Business.

Ryan is an artist, with a background in classical music, a formal education in theatre, and a consistent side-hustle as a freelance photographer. Ryan cares deeply about the appearance of analyses and deliverables, and how they are visualized and presented to internal stakeholders and consumers. He believes that brand and message fall upon blind eyes and deaf ears if not presented simply and beautifully.

Ryan has a deep love for travel and exploration, and his combined business acumen and photographer’s eye are a natural fit for work with brands of all variety. He enjoys commanding a crowd and has guest lectured at Fordham and Columbia Business Schools. He is officially bi-costal, spending substantial time in NYC and Los Angeles with frequent diversions to the Midwest and Europe.

Strategic Partner, Brand Strategy

Ryan Johnson

New York · Lancaster · London · Los Angeles · Philadelphia · Waco

Basc Partners, LLC
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