brand
strategy
brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding
customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy
product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
reputation management
reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
Susan Ochs is an entrepreneurial leader with deep experience across the financial sector, as both a practitioner and policymaker. She has a deep understanding of the ins and outs of the financial services systems as she has led initiatives from inside Wall Street and inside government.
Susan is the facilitator. Bringing together different viewpoints and expertise from corporate, government and non profits to find best path forward. She has expertise delivering insights, advising on corporate strategy, culture, branding and communications, and building initiatives to effect positive social change. She is a patient but active listener who is thoughtful with her approach and assessments. She always considers both sides of an argument and appreciates challenging ideas, which she crafts into a solution that can be accepted by all.
Susan is a seasoned public speaker, corporate trainer and TV commentator. She moves across a continuum from friend to consultant to tv industry expert effortlessly while sharing the interesting nuggets and collecting insights to use in the future. She has a balanced view of the world, often splitting time between the US and Europe with friends and family.