brand
strategy
brand
strategy
brand strategy
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build a winning brand strategy
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identify white space
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differentiate your brand
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set up you brand architecture
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brand tracking
customer understanding
customer understanding
customer understanding
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understand your users & prospects
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explore drivers of consideration and choice
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explore the competitive space
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empathize with user concerns
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find opportunities to delight
product
strategy
product
strategy
product strategy
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identify needs and opportunities
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size the market
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develop a targeting strategy
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design and optimize products and service offers
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set your pricing strategy
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select your product positioning
reputation management
reputation management
reputation management
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understand the role of trust and reputation in the category
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measure impact of key issues
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protect against reputation risk
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define and track reputation metric
nurture growth
basc partners helps businesses unlock key insights that we blend with company and category dynamics to build strategies to nurture growth. We are an insight-led marketing consultancy that offers a comprehensive range of research and creative services. We believe that creative should be born from strategy that is born from insights.
research
we understand data and are empathetic to what people think and feel. We use this understanding to find key inputs that enhance a snapshot of the category and its interplay with your business to illuminate insights for growth.
insights
activation
we design, develop and execute the most appropriate research solutions that brings together classic market research methods with the latest in research innovation for an efficient and cost effective solution.
we help bring insights to life by finding the best creative to achieve the strategic goals outlined from the insights. We design brand elements, marketing materials and strategic communications plans. We partner with some of the most talented creative professionals to and take pride in staying true to the strategy.