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Nurture Growth

basc partners helps businesses unlock key insights, blending company and category dynamics in order to build strategies that nurture growth.

 

We are an insights-led marketing consultancy offering a comprehensive range of research and creative services. We believe that creative should be born from strategy derived from insights.

Our Approach

We will help you find the magical insight that will become the seed of the strategy to nurture growth. We bring our expertise into your team to help solve the most critical marketing questions.

Approach
Seedlings

Turn Ambiguity into Clarity

Through a smart research plan that gets to the right insights

Seedlings

Turn Clarity into Creativity

Through an insights led brief that unlocks great ideas

Foggy Forest

Turn Creativity into Action

Through great ideas
that can get the message out

Our Offerings

Brand Strategy
basc partners brand strategy agnieszka-k

Brand Strategy

​​

  • Build a winning brand strategy

  • Identify white space

  • Differentiate your brand

  • Brand architecture

  • Brand elasticity

  • Brand tracking

Product Strategy
Printing Machine Ink

Product Strategy​

​​

  • Identify needs and opportunities

  • Size the market

  • Develop a targeting strategy

  • Design and optimize products and service offers

  • Set your pricing strategy

  • Select your product positioning

  • Brand elsasticity

Customer Understanding
Image by Ryoji Iwata

Customer Understanding​

​

  • Understand your users & prospects

  • Explore drivers of consideration and choice

  • Explore the competitive space

  • Empathize with user concerns 

  • Find opportunities to delight

Communications Strategy
Image by Austin Chan

Communications Strategy

​​

  • Define positioning and messages

  • Understand customer motivators and triggers 

  • Set your brand's tone of voice 

  • Find ways to be memorable

  • Identify & test messages in market

  • Ad & communications tracking

Reputation Management
Image by Renee Fisher

Reputation Management

​​

  • Understand the role of trust and reputation in the category

  • Measure impact of key issues

  • Protect against reputation risk

  • Define and track reputation metric

Thought Leadership
Woman Looking Out the Window

Thought Leadership​

​

  • Industry thought leadership pieces in concert or white-labeled

  • Social media positioning

  • Webinars

  • Academic work

Strategies

Partners

We help our clients nurture growth through

1

broad experience
​We have a deep bench of talented people who come from senior roles on the agency and client side.

2

strategy & execution 

Our partners do the work.  We staff each project with the right mix of subject matter and industry experts who not only create the strategy, but also execute it.

3

being lean & flexible

We have big agency resources without the overhead. No offices and no expensive staffing model enable us to be lean and flexible.

We are motivated by a deep sense of responsibility to our clients

Our team of senior consultants combine insight, creativity, data and client-side
business acumen to help businesses nurture growth.

Activation

We Bring Strategy to Life

We help bring insights to life by finding the best creative to achieve the strategic goals outlined from the insights.  We design brand elements, marketing materials and strategic communications plans. We partner with some of the most talented creative professionals to and take pride in staying true to the strategy.

STORYTELLING

Best Friends Chatting

STORYTELLING

Refrigerated Goods

BRANDING

Image by Jo San Diego

COMMUNICATIONS

EVENTS

Conference

EVENTS

DESIGN

Image by Balázs Kétyi

DESIGN

We offer a full creative suite of services and find the most efficient routes to build  activations and creative based on the strategy defined by the insights and research findings. 

Toolkit

Our Toolkit

We design, develop and execute the most appropriate research solutions, bringing together classic market research methods with the latest in research innovation, allowing us to deliver efficient and cost effective solutions. We leverage multiple modes of research, selecting approaches that best address the question, initiative or hypothesis. 

quantitative

surveys

  • online surveys

  • telephone surveys

  • intercepts

  • in-person or face-to-face surveys

  • mail surveys

social

listening

  • language audit

  • sentiment tracking

  • event analysis

  • social tracking

  • issue exploration

qualitative

research

  • focus groups 

  • ethnographies 

  • jury groups

  • in-depth interviews

  • dynamic online communities

  • diary studies

advanced

analytics

  • predictive modeling

  • behavioral analytics

  • segmentation

  • discrete choice modeling and conjoint analysis

  • dataset merging

dashboard

management

  • data visualization

  • dashboard creation

  • digital analytics and intelligence

New York · Lancaster · London · Los Angeles · Philadelphia · Waco · Chicago · Charleston

Basc Partners, LLC
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